According to a survey conducted by Dimensional Research, 90% of customers say buying decisions are influenced by online business reviews (click here for full article). Prior to any purchase, however large or small, customers thoroughly research the product and the company thus basing their purchasing decision on the online reviews. The problem is that online …
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Among business owners, it is widely acknowledged that Yelp filters reviews through a mysterious algorithm that seems to allow more positive reviews when the small business pays for a subscription and seems to filter most of them out when the business does not pay. For more information please click on the following links: VentureBeat.com: Review …
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